THE STORY

Bidusi Rana is more than a fine jewelry brand, modeled in a way to give back from its establishment. She believes one doesn't need to wait for surplus to be able to serve to make an impact.

Her mission is to pioneer a new aesthetic in fine jewelry. She strives to create bold and timeless jewelry that speaks to a new generation of jewelry collectors, which would allow the brand to fund the non-profit organization (full story coming soon). An organization that seeks to close the gender gap in education, empower girls, equip them to become agents of change in their communities and globally.

Her choice to keep production in the United States is an homage to exquisite craftsmanship. We are a business that aims to be inspirational before it is aspirational. We wish to lead by example by having a healthy work culture, paying it forward, and constantly being innovative and pushing boundaries. To make it happen, we rely on our core values which are the foundation and the very essence of who we are and who we strive to be as a brand.